Project: expro.com.au

Expro is an Australian online directory that specialises in listing businesses that provide services for personal trainers and the health industry. It was created to help users search for, and easily find these products and services in their local area.

Project brief

Expro appointed Neubreed to design and develop a niche website directory to house personal trainers and business listings with extensive search functionality to ensure users can find health services in their local area.

Solution

Dual web directory

Users can search for 'Exercise professionals' and 'Wellbeing servce providers' by location or via and advance search criteria. Each listing type has a customised profile page

Listings

'Exercise professionals' and 'Wellbeing servce providers' can sign up for either a paid or free listing in the directory. There is a basic free listing, or a priority paid listing. The priority listing gives the listing a customised a page with contact details, a contact form, and information about their business. In the sign-up process for the priority listing, the advertiser can fill in their listing details, containing the information which will be used on their profile, including the ability to upload a picture for display as well as purchase SMS credits for their listing. Payment for the priority listing is done online by credit card. Once registered, all listings appear instantly, and are moderated via the back-end by Expro staff to ensure quality.

Users

Users of the website can register to obtain their own account. Once registered, they can login to their account and manage their details. They can contact advertisers either via the listings contact form or via the SMS facility.

SMS gateway

Since many Excersise professionals are on the road a lot of the time, it is important that customers can contact them via SMS. All a registered user needs to do is use the website to easliy send an message to and Expro no matter where he/she may be!

Account management

After the initial registration, advertisers have an account area where they can login and view components relating to them. Expros can edit all of their account detailsas well as purchase SMS credits. They can also view any invoices applicable to their account and also cancel their account.

e-newsletter

Users and advertisers receive an e-newsletter which contains text content and images. Expro staff can build a complete articles in the e-newsletter system.

Site design

Using flashy red and simple and organised layout and large action buttons makes the site simple and easy for anyone to use.

Results

Expro have already had numerous advertiser signing up to the directory. The website is practically self-managed because the listings are added automatically. This gives Expro staff the ability to concentrate their efforts on the quality of promotion and database maintenance.

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