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Logo design brief

To create a logo that effectively communicates who you are and what you're about, we need to know as much information as possible about your business.

Your details
Visual style

Colour associations in western culture

  • Red: Passion, Anger, Vigor, Love, Danger
  • Yellow: Knowledge, Energy, Joy, Intellect, Youth
  • Green: Fertility, Wealth, Healing, Success, Growth
  • White: Purity, Healing, Perfection, Clean, Virtue
  • Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
  • Black: Fear, Secrecy, Formal, Luxury
  • Purple: Royalty, Wisdom, Spirituality, Imagination
  • Orange: Creativity, Invigoration, Unique, Stimulation
  • Gray: Balance, Sophistication, Neutrality, Uncommitted
Would you like your logo to contain a symbol (e.g. Apple Computers), or be more text-based (e.g. IBM)?
For example, a plumber may want to see logo options presented with a wrench in the logo.
For example a real estate agency may want to avoid houses in their logo concepts
Upload your own logo brief here
Any other comments you would like to make that may be pertinent to the design of your logo?
Other considerations